Phase 1: Strategy Before Tactics

Not sure where you need help? Then why not order our Signature Brand Audit. Trust us, this exercise alone will get you thinking differently and more productively about your marketing! Once we receive your on-line audit response, we will analuze your information. Then we set up a time on the phone or in person with you so you can tell us a bit more about you and your company. At this one hour meeting, we will share some insights on where the opportunities lie to improve your marketing and answer any questions you might have.

$250 one time fee (credited when you come on as a client)

Ideal for companies that want have a solid understanding of their target market and position in the marketplace, but want to add the 3 pillars of Credibility Marketing to the mix. Over 3 months, we will:

  • Conduct a Website Review and outline recommended changes
  • Develop an annual editorial plan and inventory of content required
  • Refresh branding and content sharing strategy for social channels
  • Refresh branding and content sharing strategy for branding and email marketing
  • Develop one new referral marketing strategy for clients and one for strategic partners
  • Outline one new online advertising strategy

$1200 per month for 3 months

With an onslaught of new social media sites, apps and online advertising opportunities, marketing is changing drastically day to day. If you haven’t updated your marketing system or have NEVER formally outlined a system, this option is right for you. Target Outcome will walk you through each phase of the VeriLens System (check out the VeriLens A to Z webpage). We then customize a marketing system that is geared to YOUR ideal customers, corporate beliefs, value proposition and solutions. All our marketing systems focus on credibility marketing and collaboratively building you an effective and affordable way to:

  • Increase Awareness
  • Market Your Products and Services
  • Convert More Leads to Sales

Over a six month period we will make sure you define Your Audience Buying Patterns by interviewing your ideal clients and enhance Your Positioning in the Marketplace. We use these 3 Marketing Pillars:

PILLAR 1 – Expertise Marketing

  • Outline and Develop a Comprehensive Content Marketing System to highlight your expertise
  • Create and Refresh Your Social Media Channels and post on your behalf
  • Create a Speaker Kit and approach to land speaking engagements for leads

PILLAR 2 – Referral Marketing

  • Outline and Develop a Referral system for clients
  • Outline and Develop a Referral system for strategic partners

PILLAR 3 – Online Marketing

  • Conduct Keyword Research Optimize Content and the Website for Key Search Terms
  • Develop a campaign to increase rankings on Google Develop and run a Google ad campaign
  • Research and recommend other opportunities for online exposure
  • Monitor and Measure effectiveness over the 6 month period

$2000 per month for 6 months

Phase 2: Tell Your Story and Show Your Value

Chances are, you already know the importance of content marketing. The challenge is staying on top of it and most importantly keeping your followers engaged. Quality content marketing:

  • Helps position you as an expert in your field
  • Helps your rankings with Google
  • Builds likability and credibility with prospects.

Here is a sample of content and the type of support we can provide on a monthly basis:

  • Refresh Social Media Banners and Page Content
  • Write and publish 2 blog posts each month & promote via social channels
  • Promotion of content via 1 email marketing piece each month
  • Social channel posting, monitoring – 5 relevant posts per week going to Twitter, LinkedIn, Google+ and Facebook
  • Monthly reporting on key performance indicators (KPIs) & quarterly recommendations

$850 per month (min. 4 month commitment)

Other available services are:

  • Creation and Submission of Press Releases
  • Editorial Calendar Creation
  • Website Content Creation & Optimization
Nothing helps to explain a complicated process, your benefits and your expertise like a substantial piece of content. Not only can we help with production, but can start the ball rolling on promotions as well. Includes:

  • Interviewing key staff
  • Writing, design and keyword optimization
  • Design and publish promotional landing page
  • Create copy for 3 online ads and 5 social media posts for promotion

$2500 for a publication up to 15 pages in length

There is a difference between website design and website development. Designers are there to ensure the site resembles the brand and developers are there to make sure it meets your marketing needs. We specialize in designing and developing websites that are marketing machines. That means we bridge the gap between the creation of a functional site to one that we feel will market for your 24/7. We begin with understanding the needs of a visitor to your site, savvy planning to help them move from area to area, up to date designs, optimized and quality content for rankings and lead conversion and reporting so that you can identify what is working and what is not. We ONLY create websites in WordPress because we believe they serve you the best.

This package includes:

  • Marketing System Tune UP
  • Project Management
  • WordPress Website Development
  • Up to 7 pages of Key Content Development
  • 1 Landing Page Template
  • Keyword Research
  • Search Engine Optimization
  • Setting up of Google Analytics, Webmaster Tools and Weekly Reporting
  • Training of back end CMS

Starting at $3000 for website and $500/month operating costs

Phase 3: RevFunnels and  Marketing Automation

Lead generation needs to find the perfect balance between effectiveness and budget.

Target Outcome will:

  • Identify a creative mix of lead generation tools
  • Help formalize an affordable marketing budget
  • Create your campaigns
  • Measure the effectiveness

Here is the content and the type of support we will provide on a monthly basis:

  • Identify, create, and publish 1 paid email marketing communication to a publication in your industry per quarter
  • Design and monthly management of paid search advertising with 1 of the following – Google AdWords, Facebook, Twitter, LinkedIn
  • 1 Public relations outreach per quarter with an online press release
  • 3 Public relations outreach per quarter via a media/blogger post or comment
  • 1 Social channel engagement campaign per quarter
  • 1 Call-to-action landing page per quarter
  • Monthly reporting on key performance indicators (KPIs) & monthly recommended changes

$2000 Per/Month with a minimum 4 month commitment

Set-up the RevFunnel Infrastructure

Create one new RevFunnel a month

$2000 per month for 12 months

Phase 4: Accelerate the Sales Funnel

Lead nurturing requires a strong understanding of what an interested prospect needs and then providing them with the right info at the right time.

Up to 15 Steps of Lead Nurturing
Lead Nurturing Strategy
CRM review and recommendations
Lead Nurturing Content Development and Design

from $1500 Per/Month for 6 months

Train Sales staff in QUEST Selling System process and techniques

from $500 per month for 4 months depending on sales staff size

Phase 5: Integrated Marketing Systems

The Target Outcome Marketing Jumpstart Program is designed to quickly get your business more exposure, more traction, and ultimately more leads.

It’s not meant to be a full-blown marketing plan and a set of tactics, it’s what you need right now to get the essential elements rolling until you’re ready to tackle even more advanced strategies and tactics.

The following is a comprehensive list of initial and ongoing activity that comprises the Target Outcome Jumpstart Program:

  • Conduct initial Strategy and Content Planning Meetings – Two in person or virtual sessions to conduct discovery and research and present initial strategy priorities. (View this video for additional training on Competitive Research)
  • Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities. (View this video for additional training on How to Conduct and Use Keyword Research)
  • Create editorial calendar – Install the editorial content plugin (WordPress only) or develop content topics spreadsheet for the upcoming quarter.
  • Write and post two blog submission per month – Two 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.
  • Publish 50 social media updates across Facebook, Twitter and LinkedIn per month – Handcrafted posts are taken from client’s content, the list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.
  • Claim, create and submit directory profiles – Discover and enhance relevant local and industry-related directories and create consistent profiles across all.
  • Turnkey SEO package for your website
  • Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
  • Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
  • Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking.
  • Report on key performance metrics monthly – Monthly status checks in and reporting to gauge and adjust progress and tactics.
  • Conduct quarterly review meeting – Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics.
  • Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing.
  • Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing.
  • Access to monthly Q and A session – Get your toughest questions answered each month in a live, group Q and A session.
  • Access to small business forum – Join hundreds of like-minded business owners participating in various Duct Tape Marketing programs. Network and propose your questions in real-time.

$2,000/mo. Minimum 120-day commitment.

This Target Outcome Catalyst Program is designed to help your business get more exposure, more traction, and ultimately more leads. The central building block of this program is the creation of a modern marketing website. From this foundational element, we will begin to create marketing assets such as content, social media engagement, marketing materials, RevFunnels, and the necessary functions to attract and convert leads to customers.

The following is a comprehensive list of initial and ongoing activity that comprises the Target Outcome Revenue Catalyst Program:

  • Create initial marketing strategy and plan – Three in person or virtual sessions to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.
  • Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
  • Create editorial calendar – Install the editorial content plugin (WordPress only) or develop content topics spreadsheet for the upcoming quarter. Include a plan for lead capture content such as eBook.
    Create Marketing Hourglass – Map customer journey and determine a content plan for stages of know, like, trust, try, buy, repeat and refer.
  • Design or redesign full WordPress site – Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.
  • Write and post four blog submission per month – Four 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.
  • Create influencer list – Build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
  • Publish 100 social media updates across Facebook, Twitter, and LinkedIn per month – Handcrafted posts taken from client’s content, a list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.
  • Create Marketing Kit – Suite of marketing materials to be used in sales efforts offline and online.
  • Claim, create and submit directory profiles – Discovery and enhance relevant local and industry-related directories and create consistent profiles across all.
  • Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
  • Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
  • Email Marketing – Develop and format concept for monthly email newsletter and follow-up campaign (varies depending upon email service provider.)
  • Create and manage advertising plan – Create a plan to increase leads. Project manage the plan. (Expense for PPC or Ad Space additional.)
  • Create and manage referral program – Develop referral program from Marketing Hourglass work.
  • Create and distribute one press release per month – draw from the content calendar, promotional calendar and monthly news and events to create and submit a press release to news distribution network.
  • Create and install lead conversion system – Develop sales process based on overall marketing strategy.
  • Create new customer kit – Suite of materials used to orient new customers.
  • Create annual marketing plan – Document to include key promotional activities by month.
  • Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
  • Monthly status session – Once a month meeting to review all projects adjust plan and report on performance.
  • Conduct quarterly planning meeting – Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics.
  • Enrollment in marketing training program – Access to complete marketing training system including video lessons, worksheets, tools and examples for every aspect of marketing.
  • Access to monthly webinar series – Exclusive invitation to online sessions covering essential and ever changing elements of marketing.
  • Access to monthly Q and A session – Get your toughest questions answered each month in a live, group Q and A session.
  • Access to small business forum – Join hundreds of like-minded business owners participating in various Duct Tape Marketing programs. Network and propose your questions in real-time.

$3500/month with a 6 month commitment

While many of the elements reflected below do represent key marketing elements for most businesses, the Virtual Marketing Department Program relies on a high degree of customization in terms of both elements and specific tactics and does often evolve as more elements are completed.

The following is a comprehensive list of initial and ongoing activity that comprises the Target Outcome Virtual Marketing Department Program:

    • Create initial marketing strategy and plan – Three in person or virtual sessions to conduct discovery and research and present initial strategy priorities. Create ideal client personas, competitive landscape research and core marketing message and positioning.
    • Develop keyword content plan – List of key themes that will be the focus of any content and SEO opportunities.
    • Create editorial calendar – Install the editorial content plugin (WordPress only) or develop content topics spreadsheet for the upcoming quarter. To include a plan for lead capture content such as eBook.
    • Create Marketing Hourglass – Map customer journey and determine a content plan for stages of know, like, trust, try, buy, repeat and refer.
    • Consult on CRM and marketing automation – Work to initiate or integrate CRM tools with a marketing plan and develop customer journey and marketing automation based on Marketing Hourglass development.
    • Design or redesign full WordPress site – Includes design, hosting, core pages and content, lead capture landing pages and blog set-up. Also, includes ongoing maintenance and changes.
    • Write and post four blog submission per month – Eight 500-700 word blog posts taken from key content themes, posted to WordPress and optimized for search engines.
    • Create influencer list – Build journalist, influencer, competition and customer lists and alerts to include guest content opportunities and outreach for link building and PR purposes.
    • Create guest content opportunities – From influencer list conduct monthly outreach to find guest bloggers and opportunities to contribute to other blogs and news sites.
    • Create a publish podcast – Create and install process for interviews with clients, influencers and other guests.
    • Publish 200 social media updates across Facebook, Twitter, and LinkedIn per month – Hand-crafted posts taken from client’s content, list of industry influencers and proven engagement tactics to stimulate social media growth, activity, and engagement.
    • Manage social media engagement – Engage fans and followers on your behalf. Create campaigns for engagement.
    • Create Marketing Kit – Suite of marketing materials to be used in sales efforts offline and online.
    • Create Lead Capture tools – Quarterly eBook, white paper infographic or checklist to use in lead capture efforts.
    • Claim, create and submit directory profiles – Discover and enhance relevant local and industry-related directories and create consistent profiles across all.
    • Monitor and manage directory opportunities – Ongoing process of optimizing directory profiles and promoting campaigns that help raise directory profiles in search engines.
    • Create and integrate robust rating and review web page and process – Develop a process to aggressively stimulate reviews to Google and other review sites including a review only web page and process to enhance and support increased reviews.
    • Create and manage email marketing campaigns – Write and create lead capture campaigns, follow-up autoresponder campaigns, and sales campaigns.
    • Create and manage advertising plan – Create a plan to increase leads. Project manage the plan. (Expense for PPC or Ad Space additional.)
    • Create and manage social advertising campaigns – Develop ad content, create keyword strategy and target audience and manage ad spend in social media.
    • Create and manage referral program – Develop referral program from Marketing Hourglass work.
      Create and distribute one press release per month – Draw from the content calendar, promotional calendar and monthly news and events to create and submit a press release to news distribution network.
    • Create one guest editorial opportunity per month – Write and submit one article per month to online or offline publication.
    • Create and install lead conversion system – Develop sales process based on overall marketing strategy.
    • Create new customer kit – Suite of materials used to orient new customers.
    • Create annual marketing plan – Document to include key promotional activities by month.
    • Create key metrics dashboard – Creation of a client dashboard to monitor growth and improvement in key indicators such as website traffic, social metrics, reviews, and keyword ranking. To include key conversion goals and funnels in Google Analytics.
    • Create and renew lead conversion funnels – Install and create lead tracking goals and funnels for KPIs and campaigns.
    • Conduct bi-monthly status meetings – Meet with client twice monthly to brainstorm, report and analyze plans and campaigns.
    • Conduct quarterly planning meeting – Quarterly in person or virtual session to plan upcoming content themes, adjust and add new tactics.

$4000-$8000 per month (depending on scope of work) with a 6 month commitment