What would happen to your business if you radically increased conversions at each stage of your customers’ journey?
In order to grow your business you need a system that drives revenue growth throughout the entire customer journey.
The power is to use an optimized system that combines the Prospect Funnel and the Customer Pyramid into the Powerglass Pipeline™.
This system effectively moves prospects through the 4C’s of customer relationship: Cold > Customer > Client > Community. Each stage has unique marketing systems and relationship building techniques to increase conversions and drive next stage velocity.
The highlights of the 12 Powerglass Pipeline stages:
- Awareness – prospects learn of the problem and you
- Knowledge – collecting information and education
- Interest – beginning to sort through solutions
- Consider – understanding who can solve their problem
- Intent – selecting the right source and financial terms
- Buy – your prospect becomes your customer
- Enter – welcome, onboard and insure early success
- Expand – become a consultant and find new opportunities
- Exclusive – solve all client needs with your entire portfolio
- Loyalty – serving customers with value engenders loyalty
- Network – clients will refer and interact in community
- Evangelize – clients spontaneously tell other prospects