It is critical that you flip your focus from Selling (all about you) to Serving (all about your customer). To turn Prospects into new Customers into lifetime Clients, you must utilize a system that drives this new perspective. There are precise steps that must be executed in a specific order. Seat-of-the-pants of selling does not work any longer. Your prospects now come to you fully educated on your products and services. So selling is now serving by advising how to select and implement the correct solution to their problem and guide them to realize their Target Outcome goal.