The Story Roadmap Components
The Story Roadmap System is composed of 14 modules that utilized to grow your business. With your Strategy in place you build and tell your unique Story to your Ideal Customers. You will implement your Structures and tools to execute your Story Roadmap. Then you can serve your ideal Customers and turn them into Raving Fans.
Creating Your Strategic Plan, Describe your Target Markets and Identify your Ideal Customers is the first step in your Business Growth journey.
The 10C’s of Marketing is the structure for all your customer conversations from Suspect to Lifetime Client.
Customer Personas and Buying Journey
Will You Save Money? Make Money? New Money?
How Much, How Soon, How Sure?
Your Customers are distributed across the entire ranges of the Educational Spectrum. Most do not know anything about your Products and Services. You will need to nurture their education.
As your prospective Customers consider purchasing your Products and Services they will review the Positives, Objections and Vendor Selection. You must understand their POV.
Your Competitors want to steal your Customers, the Internet has put the Buyer in Control, Technology is constantly changing and the global Economy is volatile.
The Marketing Equation is easy to list: Interrupt, Engage, Educate and Offer. But oh so difficult to execute well.
In order to Accelerate Revenues you will have to create Content for each of the 7R’s of the Customer Purchase Cycle.
All the elements of Why and How your Customers buy must be integrated into your Go To Market plan.
Everything on your Website needs to be unique and engaging. 7R’s content moving Customers through the Educational Spectrum and No Platitudes allowed…
A disciplined and automated Lead Generation process is an absolute necessity for Revenue Acceleration.
You will Accelerate Revenues when understand and serve your customers’ needs. Spirit of Service Selling will help you make this happen.
Once you have a Customer Lead you have to move them through your sales funnel to a purchase. You need to focus on Funnel phase conversion ratios and shortening the time interval to next phase.
Turning Customers into loyal Clients who are fanatical in their praise of your products and services is essential for Revenue Acceleration. Client referrals are also key to exponential revenue growth.
Your business cannot succeed without Partners – Development, Supply Chain, Marketing, Sales and Support. Synergistically combining your strengths with your Partners will dramatically accelerate your revenues.
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